We know Google has hundreds of ranking factors when it comes to determining where a URL will land on Search Engine Results Pages (SERPs). According to Google, website accessibility is not a direct ranking factor because it’s difficult to quantify....
Year: 2022
Software releases and updates, Yoast SEO, Yoast SEO Premium
Yoast SEO: Enhanced support for Google Site Names
Yoast SEO 19.9 and Yoast SEO Premium 19.4 are out now. In these releases, we’ve enhanced support for Google’s new Site Names in the mobile search results. Yoast SEO for Shopify will get this expanded support for site names later...
Google, Google Maps, Google My Business
8 Smart Ways to Compete in Google Ads (Without Raising Bids)
I’ve got good news, bad news, and great news. The good news: Google Ads yields an average ROI of $2 for every $1 spent. Not surprising since 89% of buying journeys begin with a search engine and that for commercial...
Health, health and well-being
Increased Falls And Hearing Loss
Increased Falls And Hearing Loss Increased Falls And Hearing Loss: Your hearing is far more critical than you may realise. Our ears include more than just the auditory nerve. The cochlea, responsible for our sense of balance, is also housed...
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Marketing Strategy
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
To effectively lead a marketing team, it’s imperative you know your top goal. Whether your goal is to increase revenue or improve your customer’s understanding of your products, starting with a clear objective will help you map out a strong...
SEO
Google’s Spam Update Just Completed: Here’s What Happened
Occasionally, Google rolls out their spam update which just ensures that the results on Google aren’t filled with spam. Because if a user clicks on a spammy result, and if this continually happens, it creates a terrible experience and people...
Investing, Knowledge
Mistakes To Avoid While Purchasing Diamonds
Mistakes To Avoid While Purchasing Diamonds Mistakes To Avoid While Purchasing Diamonds: Diamonds make a lot of sense as an investment on paper. They have a high intrinsic value, are always in demand, and last forever. Moreover, they are small,...
Content Marketing
How to Make Videos Appear in Google Learning Video Rich Results
Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content. If video is part of your digital...
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