With over six years of experience as a performance specialist at Google Canada, I’ve witnessed firsthand how setting up retargeting campaigns can revolutionize businesses, especially in the retail industry. Among the various retargeting techniques available, dynamic remarketing stands out as an effective way to target potential customers who have shown interest in your products but…
How To Choose: Installment, Line Of Credit, And Personal Loans
Are you considering taking out a loan but don’t know which type is right for you? With installment loans, lines of credit, and personal loans all available, it can be tricky to decide. Don’t worry – we’ve got you covered! In this article, we’ll explain the differences between these three types of loans, so you…
Google Search Generative AI and the Future of SEO
Announced at Google I/O on May 10, 2023, Google Search Generative AI (SGE)is the future of Google’s search experience. Google is currently testing generative AI to provide improved contextual information with Google searches. After introducing their chatbot and competitor to Chat GPT, Bard, in March this year, it’s clear Google continues to feel the pressure…
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The HubSpot Blog’s State of AI Report [Key Findings from 1300+ Business Professionals]
Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. Just like computers revolutionized the workplace in the late 1900s, AI’s ushering in a new era that not only makes us more productive, but maybe even happier. AI isn’t…
Bot traffic: What it is and why you should care about it
Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this mean for website owners?…