“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience...
Google, Google Maps, Google My Business
73+ Instagram Story Ideas to Keep Your Followers Coming Back
Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month. That means that 1) Instagram Stories are important...
Google, Google Maps, Google My Business
How the Facebook Algorithm Works in 2022 and How to Make it Work for You
The Facebook algorithm. Whether you love it or hate it, you’ve got to understand it to be successful in marketing your business on the world’s largest social network. The average organic Facebook Page post sees just 0.07% engagement. To bump...
Copywriting, How To
How To Find The Best Keywords And Categories
How to Find the Best Keywords and Categories How to Find the Best Keywords and Categories: As a self-publisher, you are responsible for categorizing your book correctly. Your book will die if you put it in the wrong category. But...
Uncategorized
Google Maps Spam-Reporting System: the Toilet That Flushes 60% of the Time (on a Good Day)
In the past couple of years, I’ve heard many local SEOs and a few hands-on business owners make a comment to the effect of, “Google Maps doesn’t approve anti-spam edits anymore.” There’s more than grain of truth to that. Google...
![How 500 Marketers are Leveraging Instagram Shopping Tools [Data]](https://localseoresources.com/wp-content/uploads/https://no-cache.hubspot.com/cta/default/53/9294dd33-9827-4b39-8fc2-b7fbece7fdb9.png){kind=small}
Instagram Marketing
How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from...
Digital Marketing Funnel, Marketing
Long-form vs Short-form Sales Letters – The Differences
Long-form vs Shortform Sales Letters You send sales letters to prospects when you are proposing new items or services. They are a direct communication from you to them. Sales letters are written in the style of a salesperson, with the...
Instagram Marketing
3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers]
As a marketer, you've probably wondered which Instagram video format would perform the best for your audience. To help you, we asked consumers what type of video formats they watch the most. Plus, we surveyed marketers to discover their Instagram...
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