Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click. Titles can't be too short or too long. And because webinars are meant to inform or...
Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API [Video Instructions Included]
Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format...
How to Merge Twitter Accounts
If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts....
Improve local SEO with Google My Business
Every business owner with a website is looking for ways to get noticed in the search results. Now, during the pandemic, it’s essential to offer customers an up-to-date Google profile for your business. There are loads of tactics to rank...
What Editors Want from Guest Contributors in 2021 [New Data]
Few industries escaped 2020 unchanged, and digital media was no different. At Influence & Co., our proprietary content marketing software and our process of working with hundreds of contributors, editors, and journalists offered us courtside seats to watch the industry...
Local Justifications Are a Big Deal and You Can Influence Them
Today, we’ll demonstrate the prominence of the fascinating business listing feature known as "local justifications", and show how they can help you to stand out from local SERP competitors in exciting ways!
Facebook Stories: A Marketing Guide With Actionable Tips
Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories...
Topic Clusters Won’t Save You
Tactics provide momentum but good strategies win the long game. A good strategy does two primary things: Leverages your strengths and mitigates your weaknesses. Anticipates and exploits your competition’s limitations and weaknesses. As content marketers, we often chase tactics and...
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