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In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals. The enduring importance placed on blogging isn’t shocking. Not only can blogs boost your SEO, overall site traffic, and online presence, but they can also help prospects learn more about your…
Announcing: The MozCon Virtual 2021 Initial Agenda
Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this…
How to Sell Products on TikTok
By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a…
Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming…
Invest in Yourself and Build a Better Future
Investing in yourself is more than just acquiring stocks and bonds. When you make conscious decisions to invest in your financial wellbeing, health, career, and interests, you set yourself up for success in the future. Not sure where to start? Try out any of these 37 ways to start investing in yourself today. Feel free…
10 Benefits of Google Data Studio
Streamline Your Reporting Process with Data Studio When it comes to reporting on marketing activities, it’s not always fun or easy to understand from an outside perspective. If you’re not as involved on a day-to-day basis, or if you’re manually having to pull reports throughout the week these tasks can become quite cumbersome. In this…
7 Effective Ways to Promote an Event on Facebook
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching “Events near me” on Facebook. I never would’ve…
SEO Website Analytics: Going One Step Deeper Into GA
Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to…