Just like most other industries or media technologies, SEO and organic search continue to evolve and change. As a digital marketer or business owner, it’s important to be aware of and up to date on the latest trends and developments...
Category: Electrician Marketing
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Google Search Generative AI and the Future of SEO
Announced at Google I/O on May 10, 2023, Google Search Generative AI (SGE)is the future of Google’s search experience. Google is currently testing generative AI to provide improved contextual information with Google searches. After introducing their chatbot and competitor to...
How To Remove a Google Business Profile From Maps & Search
If you landed on this article, you’ve likely been searching for instructions on how to get a Google Business Profile deleted so it cannot be found on Search or Maps anymore. Like most Google processes, the true removal of a...
Is ChatGPT the Future of SEO?
Our short answer: No, ChatGPT is not the future of SEO. But ChatGPT is undoubtedly going to influence the future of the search experience. Before we dive into what that may mean for SEO, let’s back up first: What Is...
The New Google Business Profile Dashboard – New Merchant Experience (NMX)
If you are a business owner or marketer that utilizes a Google Business Profile (previously Google My Business) for your company or client, you’ve most likely noticed that things look a little (a lot) different when trying to manage your...
How To Lower Your Cost Per Lead From Google Ads
What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period...
Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or...
50 Blog Ideas for Electricians Guaranteed To Spark an Idea (and Leads!)
Do you write and regularly publish blogs for your electrical company? It’s about time to start if you haven’t already! Blogs drive local homeowners to your website, can generate leads from searchers who need service, and can help your site...
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