Category: Google

With more than 1 billion monthly active users and 3 billion global installations, TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. For marketers, TikTok opens up a world…

Whether I’m looking for a new mascara or a new couch, I start my search by telling people I’m looking. I ask friends what they’ve bought, if they like it, and—most importantly—if they’d recommend it. If I don’t have luck this way, and it’s a big purchase I’m stuck with (like a couch or mascara)…

Facebook is the OG social media platform and the largest one by nearly every metric. Love it or hate it, the social giant — and soon-to-be harbinger of the metaverse — is a must-have social media channel for marketers. In this post, we cover 39 current Facebook statistics, freshly updated for 2022. They will help…

For those who are conversion-focused in their paid search strategy, maximizing the profitability of your advertising efforts is a top priority. Google offers a variety of Smart Bidding strategies that can allow you to drive more conversions at a cost you are comfortable with. However, if you want to take that strategy to the next…

Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month. That means that 1) Instagram Stories are important for social media marketing and 2) you need to post every other day—potentially more than…

The Facebook algorithm. Whether you love it or hate it, you’ve got to understand it to be successful in marketing your business on the world’s largest social network. The average organic Facebook Page post sees just 0.07% engagement. To bump that up for your brand, you’ve got to learn how to signal the algorithm. You…

It may feel like science fiction, but we now live in a world where it’s getting harder to tell the difference between human-generated and computer-generated content. This opens up a can of worms in the world of fake news, but in the marketing world, it’s great news. Not only are AI content generators now more…

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful…