Category: Google

If you’re actively marketing your business, you need an equally active customer service program. After all, you can’t build your business without happy customers. In this post, we’ll explore how customer service software tools can help automate, organize, and simplify...

Between Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There...

To successfully launch a new product, service, or business, you need a go-to-market strategy. Without a go-to-market strategy, running your business will be like driving in the dark without headlights. You might end up at your destination, but it’ll probably...

Want to slide into your customer’s DMs? There’s an app for that. Social messaging apps are now essential communication tools. And not just for individual social media users — for brands, too. Social media is a great way to get...

In enterprise social media, the stakes can be high. (As can the number of stakeholders.) Social media is now a critical marketing and communication tool for companies of all sizes. But managing enterprise social media isn’t the same as running...

It's almost here... Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, "The State of Generative AI & How It Will Revolutionize Marketing ". If you've arrived on this page, we know our content so...

When it comes to any type of advertising you’re running, you want to know exactly how your campaigns are contributing to your bottom line. Sure, clicks and impressions are nice, but conversions are much, much better. And that can be...

All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how...