For any ecommerce business, improving ROI and ROAS are among their many goals, and there are a number of ways to do this. If you’re running Google Shopping campaigns, you can prioritize your campaign structure. If you’re only using search ads, you can expand to social or display. And of course, you can optimize the…
What is BeReal? Your Guide to the Newest Social Media App
You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal? Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. In some ways, the app combines the…
4 ROI Formulas To Help Earn You a Promotion
Know your LTV from your YOY? How about your COGS from your conversion rate? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Then when your boss says, “We gave…
What’s Better? Google Local Services Ads or PPC Ads?
If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary. After reading this blog, you will have a clear understanding of the pros and cons…
5 Crafty Ways to Split Test Your Google Shopping Ads
One of the best ways to increase your profitability? A/B split testing. Google Ads has a feature called the Experiments where you can create custom experiments for your campaigns and compare how your test group performs against your original campaigns (control group) over time. Only problem is, this is only available for Search and Display…
Image Copyright on Social Media: Everything You Need to Know
Image copyright is not anyone’s idea of fun dinner table conversation. But for social marketers, it’s a need-to-know. Content with images gets significantly higher engagement. If you don’t have the time, tools, or resources to create all of your own visuals from scratch, you need to understand how to properly find, use, and credit images…
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How to Write Great Google My Business Posts [Tips + Examples]
What’s the first thing you do when looking for a new restaurant, dog groomer, or anything else? Google it, of course. But how do those businesses show up there? Answer: By creating a free Google Business Profile (formerly known as Google My Business). Why is Google Business Profile so powerful? It’s simple: Customers see your…
How to Set Up a TikTok Shop to Sell Your Products
Before August 2021, TikTok shopping happened organically. Creators referred products on their feed, and viewers went and cleaned out eCommerce sites and local stores. Now, TikTok’s made it official with Shopify with the announcement of TikTok Shopping. The long-awaited social commerce experience brings in-app shopping and streamlined product discovery to the platform. You can shop…