Category: Home Services Marketing

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How To Lower Your Cost Per Lead From Google Ads
Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Flooring Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Lead Generation, Mover Marketing, Paid Search, Pay-Per-Click (PPC), Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Roofer Marketing, Small Business Marketing, Window & Door Marketing

How To Lower Your Cost Per Lead From Google Ads

Maggi Pier

What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period...

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Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
Contractor Marketing, Electrician Marketing, Flooring Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Mover Marketing, Paid Search, Pay-Per-Click (PPC), Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Roofer Marketing, Window & Door Marketing

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

Maggi Pier

First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or...

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What’s Better? Google Local Services Ads or PPC Ads?
Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Flooring Marketing, Franchise Marketing, Google, Google Local Services, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Mover Marketing, Pay-Per-Click (PPC), Pest Control Marketing, Plumber Marketing, Restoration Marketing, Roofer Marketing, Small Business Marketing, Window & Door Marketing

What’s Better? Google Local Services Ads or PPC Ads?

Maggi Pier

If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary....

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How to Rank On Google Maps
Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Flooring Marketing, Home Services Marketing, HVAC Marketing, Landscaper Marketing, Local SEO, Mover Marketing, Pest Control Marketing, Restoration Marketing, Roofer Marketing, Search Engine Optimization (SEO), Small Business Marketing, Window & Door Marketing

How to Rank On Google Maps

Maggi Pier

Prioritize Your Google Business Profile To Rank on Google Maps In the last few years, eligible local businesses and marketers have recognized the incredible value and ROI of utilizing Google’s free-to-use Google Business Profile (previously known as Google My Business)...

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How to Handle Upset Customers On the Phone
Business Advice, Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Flooring Marketing, Franchise Marketing, Home Services Marketing, HVAC Marketing, Landscaper Marketing, Mover Marketing, Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Restoration Marketing, Roofer Marketing, Small Business Marketing, Window & Door Marketing

How to Handle Upset Customers On the Phone

Maggi Pier

13 Tips To Turn Angry Customers Into Raving Fans If you work in customer service, you’re probably familiar with that phone call, the one we all dread, an upset customer who threatens to stop patronizing your business and leave a...

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Google Business Profile Guidelines: Explained
Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Flooring Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Landscaper Marketing, Local Directories, Local SEO, Mover Marketing, Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Restoration Marketing, Roofer Marketing, Search Engine Optimization (SEO), Small Business Marketing, Window & Door Marketing

Google Business Profile Guidelines: Explained

Maggi Pier

What Is Google Business Profile? Google Business Profile (GBP, previously known as Google My Business) is a tool that allows you to represent your business on Google Search and Maps. When creating a GBP listing, you can control how your...

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