Just like most other industries or media technologies, SEO and organic search continue to evolve and change. As a digital marketer or business owner, it’s important to be aware of and up to date on the latest trends and developments to stay competitive and rank higher in search results to reach your target customers no…
21 Tips To Improve Your HVAC SEO Campaign in 2023
What Is SEO? SEO stands for Search Engine Optimization. It’s the process that increases a website’s ranking on search engine result pages (SERPs). When done right, SEO for HVAC companies improves your website’s organic search visibility, increasing the quantity and quality of traffic to your website. What Can SEO Do for HVAC Companies? Because SEO…
Google Search Generative AI and the Future of SEO
Announced at Google I/O on May 10, 2023, Google Search Generative AI (SGE)is the future of Google’s search experience. Google is currently testing generative AI to provide improved contextual information with Google searches. After introducing their chatbot and competitor to Chat GPT, Bard, in March this year, it’s clear Google continues to feel the pressure…
How To Remove a Google Business Profile From Maps & Search
If you landed on this article, you’ve likely been searching for instructions on how to get a Google Business Profile deleted so it cannot be found on Search or Maps anymore. Like most Google processes, the true removal of a business profile is not entirely straightforward or spelled out for business owners/marketers. Fortunately, Blue Corona…
Is ChatGPT the Future of SEO?
Our short answer: No, ChatGPT is not the future of SEO. But ChatGPT is undoubtedly going to influence the future of the search experience. Before we dive into what that may mean for SEO, let’s back up first: What Is ChatGPT, and Will It Replace Google? ChatGPT is a chatbot from the team at Open…
The New Google Business Profile Dashboard – New Merchant Experience (NMX)
If you are a business owner or marketer that utilizes a Google Business Profile (previously Google My Business) for your company or client, you’ve most likely noticed that things look a little (a lot) different when trying to manage your listing. The old interface, or backend, of the Google Business Profile Manager is completely gone….
Google Introduces Continuous Scroll on Desktop Search
Continuous scroll has been part of the mobile search experience since Google introduced it in October 2021. On December 5, 2022, Google officially announced continuous scroll has been added to search on desktop in the United States: Starting today, we’re bringing continuous scrolling to desktop in English in the U.S. so you can continue to…
Do Franchises Need Multiple Websites To Rank On Google?
Let’s say you own a moving company or other home service business. This business has locations across corporate’s home state as well as scattered across the country. This type of situation is common and creates a dilemma for this business owner and their marketing team when it comes to having one franchise website versus multiple…