When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Anyone else remember Smosh and Fred? I’m aging myself, but I digress. Back then, using YouTube for business and marketing…
Are You Ready to Sell Like QVC?
Signs are emerging that we’re on the verge of the next online sales phase: video. Let’s deconstruct what’s happening on QVC, and how and why you may need to learn to apply it as an SEO, local SEO, or business owner — sooner than you think.
What Exactly is Acupuncture and How Does Acupuncture Work?
Acupuncture is a sub-discipline of Traditional Korean/Chinese Medicine. It has been around for thousands of years. That isn’t to suggest it’s out of date or meaningless to modern people. It would no longer exist if it were. Indeed, its effectiveness has been tested in many systematic reviews, with encouraging results. What Exactly is Acupuncture? Acupuncture…
5 AI Copywriting Tools to Make Writing Content Easier
Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks…
The readability checks in Yoast SEO: a closer look with our linguists
This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add…
Technical SEO Isn’t Dead, It’s More Like Walking Dead
And what I mean by that is Google has figured out how to automate a lot of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. That metaphor makes sense right? Zombies are kind of like automated fixes to technical SEO problems? Let’s just pretend it…
The Ultimate Guide to Infographics
Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That’s why, as a marketer, it’s important to display information in a combination of visual and text, in…
An Introduction to Accessibility and SEO [Series Part 1]
Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand. In part one, he introduces us to the idea of optimizing not just for some of our audience, but all of our audience.