Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving! But even the most evergreen content starts to…
How to Optimize Your Amazon Storefront
980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a…
Pinterest Analytics 101: Tips and Tools to Help You Track Your Success
Pinterest analytics tools let you pinpoint where your campaigns stick. When you know how to read them to their full potential, they keep your Pinterest business strategy sharp. Pinterest recently rolled out a platform update, including a few tweaks to metric definitions. Close ups are now Pin clicks. Link clicks are now Outbound clicks. The…
35 Monthly Challenges to Uplevel Your Lifestyle and Budget
It’s common to set financial and fitness goals at the start of each month as you look for ways to improve. You might want to drink more water, earn a promotion, or start a new side hustle for some extra income. However, trying out a new habit, or breaking an old one, can be hard…
The SEMRush IPO #SEOSTONK!
Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker: SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y They spent $54 million on marketing last year, for revenue of $125 million….
Facebook Lookalike Audiences: What Marketers Need to Know
If you’ve ever been in charge of running ads for a business, I’ll bet you’ve wondered how to get cold audiences to interact with your ads. It’s the age-old problem of online advertising. With Facebook ads, one of the best ways to target a cold audience that is likely to interact with you is to…
10 Steps to Blend STAT Ranking Data with Site Performance Metrics
Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV)…
What is Livestream Shopping?
Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit…