It's no secret that agencies are accustomed to wooing clients during in-person pitches. In fact, the term "pitch theater" is regularly used in the agency world to describe over-the-top presentations that go to great lengths to win accounts. But, with...
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SEO
Hreflang: A Beginner’s Guide to Targeting Languages and Regions
Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your...
Content SEO, SEO Copywriting, WordPress
How to duplicate a post in WordPress, plus 4 reasons why!
If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you...
Google, Google Maps, Google My Business
The Top 10 Google Ranking Factors of 2020 (+ How to Optimize for Them)
How do your customers find you? For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google. While paid search ads are a great way to gain immediate exposure on this go-to...
Google, Google Maps, Google My Business
Everything Marketers Need to Know About Sender Scores
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Even if it all was that...
Plumber Marketing
Are Pay Per Lead Services for Plumbers Worth?
All sales begin with leads, and plumbers are always on the lookout for ways to add to the pipeline of leads that turn into sales. One of those ways can be through a number of different pay per lead services...
Facebook Marketing
Facebook’s Testing New Email Marketing Tools: Here’s What We Know So Far
Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they’ve never really explored is email marketing. That might...
Uncategorized
How to Choose Google My Business Categories (With Cool Tools!)
Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select?...
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