Do you write and regularly publish blogs for your electrical company? It’s about time to start if you haven’t already! Blogs drive local homeowners to your website, can generate leads from searchers who need service, and can help your site be seen as more trustworthy by search engines like Google. In this article, we’re looking…
Home Remodeling Demand Is Down: What Can You Do About It?
How COVID-19 Has Affected Consumer Demand in the Home Remodeling Industry In early 2020, everything shut down due to COVID-19. Workers were sent home with no end date to the quarantine in sight. People stayed home and socially distanced. During this time, many industries lost business due to the pandemic. But what industry soared at…
What’s Better? Google Local Services Ads or PPC Ads?
If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary. After reading this blog, you will have a clear understanding of the pros and cons…
How to Rank On Google Maps
Prioritize Your Google Business Profile To Rank on Google Maps In the last few years, eligible local businesses and marketers have recognized the incredible value and ROI of utilizing Google’s free-to-use Google Business Profile (previously known as Google My Business) tool. Without claiming and utilizing your company’s Google Business Profile, it’s impossible to rank on…
How to Handle Upset Customers On the Phone
13 Tips To Turn Angry Customers Into Raving Fans If you work in customer service, you’re probably familiar with that phone call, the one we all dread, an upset customer who threatens to stop patronizing your business and leave a horrible review. If you handle the conversation poorly, you could lose a valued customer. And…
Google Business Profile Guidelines: Explained
What Is Google Business Profile? Google Business Profile (GBP, previously known as Google My Business) is a tool that allows you to represent your business on Google Search and Maps. When creating a GBP listing, you can control how your business appears on search, from your business name and phone number to photos and posts….
Does Website Design Impact SEO? You Betcha. Here’s How.
3 Ways Your Website’s Design Affects SEO Rankings & Performance It’s no secret that a website is a must-have marketing tool for businesses. What is a secret, to most business owners at least, is if web design impacts SEO rankings and performance? The fact of the matter is your website’s design does impact SEO performance….
4 Crucial SEO Tips for Contractors
Nail These SEO Tips for Contractors To Increase Qualified Leads From Google Let’s face it, the days of relying on being listed in the Yellow Pages or word-of-mouth marketing to book contracting jobs are long behind us. Even your great-aunt Gertrude is punching in “best plumber near me” on Google when her toilet is clogged…