Alternatives to Google Search Alternatives to Google Search; Alternative search engines to Google Using a search engine to locate information on the Internet, such as photographs, language, and more, is convenient. A SERP displays search engine results for a given query. Google’s goal is to provide the user with the best search results. Despite Google’s…
6 Ways to Use Social for Media Ecommerce in 2023
Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness, connect with customers, and promote products through organic posts and targeted ads. And these strategies work. Consider these stats from Hootsuite’s Global State of Digital 2022 report: 57.5% of internet users aged 16 to 64…
Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or regulations that prevent an advertiser from bidding on their competitors’ brand names. Are There Any…
The Complete Guide to Twitter Marketing in 2023
What do NASA, United Airlines, and Wendy’s have in common? These brands all leverage the power of Twitter marketing to grow their business, engage their audience, build community, and deliver spectacular customer service. Twitter boasts more than 217 million active daily users making the social media platform an important piece of your marketing strategy. Not…
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3 Tools to Use Instead of Facebook Analytics [2023 Edition]
As we head into 2023, Facebook remains the world’s most-used social media platform – by a long shot. It might not get the press of TikTok or Twitter, but with nearly 3 billion global active users, its reach is still simply unmatched. With such a large potential audience, Facebook can seem a little overwhelming – how do…
5 Ways to Use Google Data Studio to Improve Your SEO
Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence. Image source Looker Studio connects to any authorized third party data source—Google Ads, Facebook Ads,…
12 Exciting Things to Try on Instagram in 2023
So you’re in a bit of an Instagram rut. Your content isn’t sparking joy in the way it used to. It’s not about accumulating more followers or getting more likes: you’re just kind of bored. The honeymoon stage is over. Hey, don’t quit. This is normal. You and Instagram can still have a long-term, loving,…
How to Train a New Employee: 7 Tips for Growing Agencies
One of the most exciting parts about growing your agency is getting the opportunity to expand your team and hire new people. The only downside? Determining the best process for training and onboarding your new hires. While it may be tempting to give your new employees a brief overview of your agency and then throw…