Category: Google

One of the best ways to increase your profitability? A/B split testing. Google Ads has a feature called the Experiments where you can create custom experiments for your campaigns and compare how your test group performs against your original campaigns (control group) over time. Only problem is, this is only available for Search and Display…

Image copyright is not anyone’s idea of fun dinner table conversation. But for social marketers, it’s a need-to-know. Content with images gets significantly higher engagement. If you don’t have the time, tools, or resources to create all of your own visuals from scratch, you need to understand how to properly find, use, and credit images…

What’s the first thing you do when looking for a new restaurant, dog groomer, or anything else? Google it, of course. But how do those businesses show up there? Answer: By creating a free Google Business Profile (formerly known as Google My Business). Why is Google Business Profile so powerful? It’s simple: Customers see your…

Before August 2021, TikTok shopping happened organically. Creators referred products on their feed, and viewers went and cleaned out eCommerce sites and local stores. Now, TikTok’s made it official with Shopify with the announcement of TikTok Shopping. The long-awaited social commerce experience brings in-app shopping and streamlined product discovery to the platform. You can shop…

The colors you use in your marketing and branding are foundational. You’ll use these to create your logo, your website, your ads, and so much more—which means you shouldn’t make these choices lightly. Instead, you should choose the colors you’re going to use in your branding and marketing strategically. How? The key is understanding color…

Let’s go ahead and cut to the chase for the long and short of this post: TL;DR: It depends. We all love that answer, don’t we? But it’s a cliche for a reason. Whether or not Google Ads is worth it to one person or company is highly subjective, so we can’t answer that question…

As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot…