A Deep Dive Into A/B Testing and Pay-Per-Click Campaigns A/B testing, also known as split testing, is a methodology commonly practiced throughout pay-per-click (PPC) advertising. A/B testing allows you to separate a specific attribute of your account into two individual variables...
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Instagram Marketing
How to Optimize Your Instagram Strategy for Search Discoverability
On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. Most brands already leverage timeline posts and Stories to reach their core...
Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media
How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It
If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much...
Software releases and updates, Yoast SEO
Yoast SEO 18.1: More fixes and enhancements
Yoast SEO 18.1 is out today! This new release brings another round of bug fixes, plus a new way for us to handle the translations in our plugin — leading to a smaller plugin size for you to install. You’ll...
Google, Google Maps, Google My Business
How to Manage Instagram Followers Effectively and Efficiently
In every traditional rags-to-riches story, there’s a part where the wide-eyed hero gets a reality check: they gaze at their mighty kingdom, overwhelmed by the empire they worked so hard to build. In 2022, the hero is you, and the...
Finance, The City
The Merchants of Menace and the potential debt disaster
The Merchants of Menace and the potential debt disaster: What happens when interest rates are maintained artificially low over an extended period of time? It may appear to be an academic question. However, if the accurate answer is “the 2008...
Instagram Marketing
How to Share an Instagram Story in Under 5 Steps
Have you ever watched an Instagram story and thought, " needs to see this?" One of my favorite aspects of Instagram — and social media in general — is its shareability. For businesses, it's also a great way to engage...
Finance
Credit Card Debt: 5 Ways to Pay It Off
Credit Card Debt: 5 Ways to Pay It Off: There are numerous methods for paying off credit card debt, ranging from simply paying more than the minimum amount due each month to employing a technique such as a snowball method....
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