Many brands and content creators alike use Facebook as a key social media marketing platform. Distributing content and engaging with an audience on networks seems to be an easy task at first glance, but as your brand grows, it becomes more challenging to come up with new, creative post ideas regularly. Unless you have a…
Why You Should NOT Buy An Email List
Why Not Buying an Email List is Better When you’re wanting to expand your business, it’s tempting to acquire an email list. What could be simpler than obtaining a pre-made list of names and email addresses? Most business owners who are new to email marketing believe that purchasing an email list is acceptable. Building an…
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How to Write a Great Value Proposition [5 Top Examples + Template]
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a…
What Is a Good ROI When You Outsource Your Marketing
How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your money’s worth a.k.a. making meaningful connections with your audience. That’s why we want to talk…
Keyword research for your Shopify or WooCommerce store
When you start an ecommerce site with WooCommerce or Shopify, having a keyword strategy might seem less important. You’re selling products, so the product names are your keywords. While that might be true in a few cases, in most cases, you need to focus on the keywords that describe the problem you or your products…