Category: Google

Instagram analytics are the foundation of any strong Instagram marketing strategy. All good marketing decisions stem from good data — and there’s plenty of data available to tell you what’s working on Instagram and what’s not, plus inspire some ideas for new...

With an average 200% return on investment, it’s not surprising that Google Ads is one of the most popular—and most competitive—paid advertising channels for businesses large and small. This is reason enough for advertisers to stay on top of their...

In the last decade, shopping has changed for the better. Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue...

If you’ve ever wanted George Costanza to roast your dad on Festivus or Chaka Khan to sing you happy birthday, Cameo can make your dreams come true. You probably know Cameo as a platform that allows fans to request celebrity...

Twitch became popular as a platform for live-streaming video games, but these days, that’s changing. The platform has seen a rapid increase in non-gaming streamers. Brands now have a new opportunity to reach their target audience through Twitch ads. Music...

Social media algorithms are the backbone of all social networks. They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. In this post, we’ll answer...

The holidays are just around the corner, which is great! But this can be the hardest time of the year for attracting prospects and capturing attention. This leads many businesses to wind down their lead generation efforts and instead focus...

There’s nothing we marketers love more than first party data, right? Instagram is one of the best places to get feedback directly from your customers. But then you have to deal with the 400 DMs crowding your inbox after you...