Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look...
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Content SEO, eCommerce SEO
Holiday season SEO: 7 tips to start preparing!
It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most beautiful time of the year....
Google, Google Maps, Google My Business
How to Use Twitter for Business: A Practical Guide
Since its launch in 2006, Twitter has gone from a punchline about sharing what you ate for lunch with the world to an unavoidable part of online communication. And Twitter’s reach is only growing. In Q3 of 2020, Twitter boasted...
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RevOps
Why Every Company Needs an Operating Model [+ Steps to Build One]
If you are running a business, odds are, you’ve already figured out your business model. It’s usually the first thing entrepreneurs build out, as it’s key to figuring out the value you’re bringing to the market and consumers. But what...
Paid Ads
10 Ideas For Killer YouTube Ad Creatives
Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. When combined, these creative elements form a full...
Software releases and updates, Yoast SEO, Yoast SEO Premium
Yoast SEO 17.3: Easier and more practical SEO workouts
Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and...
CBD, Health
Caffeine Free Energy Booster – Coffee vs Energy Drinks
7 Ways To Boost Your Energy Without Caffeine Brainpower is thus named for a reason: supercharged cognition results in peak mental performance. Active thinking, rapid mental processing, rapid recall, and mental clarity all require a healthy brain. However, long-term use...
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Marketing Strategy
Sustainable Marketing: Key Principles & How to Leverage It [+Examples]
In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown. IBM ran a study in 2020 on consumer behavior and found...
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