![How to Measure Social Media Marketing ROI [with Expert Advice]](https://localseoresources.com/wp-content/uploads/https://no-cache.hubspot.com/cta/default/53/da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08.png)
When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it…
Best E-commerce Platforms
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right ecommerce platform, you can create an online store that generates that kind of revenue (and more). …
Meet Yoast’s new leadership team!
Today, we proudly present Yoast’s new leadership team. The past year has been quite the year at Yoast. Big things happened at our beloved company. As the icing on the cake, we’d now like to introduce our new leaders to you. Say hi to Chaya, Marieke, Inge, Irene, Herre, Taco and me: the new leadership…
How to Use a Shopify Chatbot to Make Sales Easier
Shopify chatbots are the future! Chatbots allow you to offer customer service for your Shopify store without a live agent. It’s like having a 24/7 robot butler. Plus, when chatbots answer common questions, they save your staff — or yourself — from having to do it. This frees up time you can spend doing work…
What Time Should I Arrive at the Airport?
What Time Should I Arrive at the Airport? Running late for your flight has the potential to ruin your holiday before you ever arrive at the airport. Coming early, on the other hand, may eat into your vacation budget long before you depart – after all, whileing away the hours at overpriced cafés and gift…
Google Business Profile Guidelines: Explained
What Is Google Business Profile? Google Business Profile (GBP, previously known as Google My Business) is a tool that allows you to represent your business on Google Search and Maps. When creating a GBP listing, you can control how your business appears on search, from your business name and phone number to photos and posts….
5 Human Resource Management Functions Every HR Manager Needs to Know
There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. Learn what it is and the key functions every HRM needs to operate. What is human resource management?…
Off-page Seo: What Is It & How Can You Take Advantage of It
As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear…