Why Not Buying an Email List is Better When you’re wanting to expand your business, it’s tempting to acquire an email list. What could be simpler than obtaining a pre-made list of names and email addresses? Most business owners who...
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How to Write a Great Value Proposition [5 Top Examples + Template]
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough...
Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media
What Is a Good ROI When You Outsource Your Marketing
How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your...
eCommerce SEO, Keyword research, Shopify
Keyword research for your Shopify or WooCommerce store
When you start an ecommerce site with WooCommerce or Shopify, having a keyword strategy might seem less important. You’re selling products, so the product names are your keywords. While that might be true in a few cases, in most cases,...
Google, Google Maps, Google My Business
13 Customer Retention Strategies to Earn Loyalty (& Save Money)
Depending on the industry you’re in, acquiring a new customer can be anywhere from five to 25 times as expensive as simply retaining your existing customers. That really gets to the heart of why customer retention is so important for...
Google, Google Maps, Google My Business
24 Pinterest Stats That Matter to Marketers in 2022
Pinterest brings out the bulletin board fanatic in all of us (there’s something so soothing about curating that perfect inspirational spread, whether it’s online or in real life). But for social media managers, it’s the Pinterest stats that matter—knowing the...
Dental Care, Local Business
What Are Some Common Restorative Dental Procedures Used Today?
Dental Restoration Options – Solutions for Saving People's Smiles Individuals believe that taking preventative steps is the greatest way to keep ahead of dental care expenditures. When these precautions are followed, a person spends less time in the dental chair...
Content Marketing Strategy
What is Content Governance? 4 Easy Steps to Create a Model in 2022
Without a content governance model in place, your content marketing efforts can seem scattered and chaotic, opening the opportunity for your audience to replace you with a competitor. Content governance keeps your relationship with your customers thriving, and allows you...
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